CPSCSeptember 25, 2025

Mad Rabbit "RELIEVE" Lidocaine Numbing Cream recall: Poisoning to Young Children

Mad Rabbit Recalls "RELIEVE" Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

Why was Mad Rabbit "RELIEVE" Lidocaine Numbing Cream recalled?

The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

What should I do if I have this product?

Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed. Contact: Mad Rabbit via email at [email protected] or online at https://www.madrabbit.com/pages/product-recalls or at https://www.madrabbit.com/pages/contact-us and click on "Product Recall" for more information.

What to do with a recalled product: refunds, receipts, safe disposal and how to report a problem.

Is my product affected?

Compare the item in your hand with every identifier below from the official CPSC record. Only products that match the listed product and identifiers are part of this recall.

Product
RELIEVE Numbing Cream
Company
Mad Rabbit Inc., of Los Angeles, California
Quantity
About 28,000
Sold at
Trade shows, tattoo shops, and other retailers nationwide and online at MadRabbit.com from October 2024 through August 2025 for about $26.
Recall date
September 25, 2025
Incidents / injuries
None reported
Agency
CPSC

Product description

This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.

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