CPSCNovember 10, 2010

Big Ideas Marketing to Repair Horse-on-a-Stick Toys recall: Strangulation Hazard

Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Why was Big Ideas Marketing to Repair Horse-on-a-Stick Toys recalled?

The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

What should I do if I have this product?

Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins. Contact: For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com

What to do with a recalled product: refunds, receipts, safe disposal and how to report a problem.

Is my product affected?

Compare the item in your hand with every identifier below from the official CPSC record. Only products that match the listed product and identifiers are part of this recall.

Product
Horse-on-a-Stick Toys
Company
Big Ideas Marketing, of Owings Mills, Md.
Quantity
About 8,800
Sold at
Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
Recall date
November 10, 2010
Incidents / injuries
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
Agency
CPSC

Product description

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

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